Where they started
A solar equipment business selling to two very different buyers — homeowners buying one system, and installers and dealers buying at trade prices — with every enquiry handled by phone and every trade price quoted by hand.
What we did
A store, not a brochure
Product categories, search, customer accounts, cart and checkout, so the business sells directly instead of fielding every question on WhatsApp.
Pricing that knows who is buying
Installers and dealers see trade prices; everyone else sees retail. The site verifies which a customer is and applies the right tier automatically, so nobody is quoting trade prices by hand and no retail customer sees them.
Designed around how solar is bought
Panels, inverters and batteries are considered purchases with real technical differences, so the layout leads with clear pricing and specification rather than decoration.
Connected to the listing
The Google Business Profile and the site were made consistent so the two reinforce each other rather than competing.